Burns Bright

Over the last few years, the Polaroid Company has suffered from a string of financial difficulties. The company has filed for bankruptcy twice over the last nine years, once under the original company and once after Polaroid attempted to rebuild the business. After years of turmoil, the company decided to go gaga. . . literally. At the beginning of this year, Lady Gaga signed on as the new Creative Director.With the help of Lady Gaga, the company hopes to release a collection of new Polaroid products. The results will remain true to the company’s original cameras, but also, propel their creations into the digital era.The new Creative Director is actively participating in her new role. Since Gaga has gotten onboard, she has been present at the 2010 Consumer Electronic Show, as well as a company meeting in Tokyo. In Tokyo, Gaga and the Polaroid team began envisioning their new cameras.